Deliveroo new partner of Eredivisie Published on 2/27/2020

Deliveroo and Eredivisie are collaborating. From Super Sunday on 1 March 2020, with the clashes PSV - Feyenoord and Ajax - AZ,  the meal platform will be the "Official Food Delivery Partner" of the Eredivisie for the current and next competition season.

Football broadcasts during the weekend are the perfect moments to enjoy a meal delivered at home. It’s a logical step for Deliveroo, which previously concluded partner agreements with foreign soccer organisations and associations such as FA Cup (UK), La Liga (Spain), FIGC (Italy) and Paris Saint-Germain (France).

Local heroes

In addition to collaborations with chains such as KFC and Burger King, Deliveroo works together a lot with local restaurants that are known in their hometown for their iconic dishes. A perfect combination with those other local heroes: the clubs from the Eredivisie. The national image of the Eredivisie as a whole fits in well with Deliveroo's ambition to expand in more and more cities in the Netherlands. In addition to, amongst others, main sponsor KPN and the social partner Vriendenloterij, Deliveroo will be the seventh official partner of the Eredivisie.

Plate on your lap

As part of the collaboration, Deliveroo and their restaurant partners put together a special selection of ‘football dishes’. Dishes that are the perfect "match" with every match. In addition, tickets can be won for Eredivisie matches. In addition, both customers and delivery staff can win tickets for Eredivisie matches. The collaboration will also be visible on the clothing and bags of the delivery people and in the Deliveroo advertising campaigns.

Jeroen Schaling, Marketing Director Deliveroo Netherlands: "We are looking forward to this collaboration with the Eredivisie. As an Official Food Delivery Partner, we want to fill in the traditional ‘plate on lap’ moment just a little differently and we put it in a contemporary twist. In this way, we provide fans of the football clubs in the Netherlands with their favorite food during, before and after the game, something for everyone and delivered to their door. "

Jasper Hunting, Director Brand Partnerships at Eredivisie: “Teaming up with Deliveroo as Official Food Delivery Partner is a perfect match for Eredivisie. Watching an Eredivisie match together with friends and family often goes hand in hand with enjoying a delicious meal. Deliveroo makes it easy for fans to not miss a thing of their favorite team.”

This Sunday all Eredivisie fans will receive a 2.50 euros discount on every Deliveroo order on the occasion of Super Sunday.


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